Posted inInteractive

Areas of strategic focus for news media

A friend from a newspaper industry association asked this morning what I thought were the most important problems, issues and opportunities facing our ragtag fleet. Here's what I said — all aimed at the whole U.S. newspaper industry, not any company in particular: We need to organize ourselves in ways that emphasize journalists and salespeople […]

Posted inInteractive

What in all this would make me click?

The adjacent image shows what can happen when weak news subject matter leads to a disjointed report, and a worse promotional link. The headline plays up how respondents to a new poll say Wal-Mart is the institution that best symbolizes America. The text below, which we newsies call a “teaser,” cites two completely different poll […]

Posted inInteractive

Blogress report

It takes a while to move around several years of blog posts and several more of static documents. I managed to install a bit more of a design on JaySmall.com, notify Google of the changes, get server redirects working to preserve the old Small Initiatives content, get Ka's blog going on its own, and install […]

Posted inInteractive

After SI: The next phase

Early this year Ka and I incorporated Small Initiatives. She was engaged in long-term consulting to modernize an insurance agency, and I had accepted a couple of new clients for Web development work. We wanted the structure and protection of a corporation, and felt we would need it for the long haul. Since then, we […]

Posted inInteractive

After the sale, deliver the promise

I sat in stunned amazement last week following a service call with an agency management system sales rep. The call pertained to billing, technical support, and user group experience issues for a recently converted insurance agency. After outlining the issues, the rep shared his concerns about the inability to empower customers with access to the […]