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Jay Small offers holistic interactive consulting, contract development and management services with emphasis in customer experience strategy. Specialties include:

• Internet/Web business and strategic planning, including investigation and analysis of content and/or commerce niche opportunities, cost analysis, market assessments, collaborative writing and editing of business plans, and consultative optimization of existing plans.
• Web site graphic design, including color palettes, layered Photoshop storyboards and production specifications. Project examples: The Santa Fe New Mexican, Radiant Markets.
• Brand/identity design, including logos, business cards, letterhead, presentation templates and associated Web graphic design. Project examples: Radiant Markets, Central Georgia Insurance.
• XHTML and CSS formatting, including adapting existing graphic designs and storyboards into standards-compliant, lean, search optimized templates with full production specifications. Project example: Spend.
• Complete Web site design, development and administration using Drupal, including server setup using Linux, Apache, MySQL and PHP; installation and configuration of current Drupal version and specific modules required by each project; custom design theming and module development; and implementation of client design to specifications whether originated by SI or other designers. Project examples: Radiant Markets, Central Georgia Insurance, Spend and this Small Initiatives site.
• Search optimization and search marketing, including overall strategic consultation, site architecture evaluation for SEO improvements, guidance on using Google Webmaster tools, and small- to medium-scale SEM campaign management.
• Web site usability evaluations, including investigation, analysis and documentation of usability vs. common Web heuristics; comparative analyses of multiple sites; preparation of usability test cases and moderation of user tests. Project example: Lumina Foundation.
• Specialized writing, presentations and training, including industry/trade press articles and analysis, project documentation, conference presentations, college-level teaching, or on-site training in any of the specialties listed here. Project examples: product development presentation, innovation article, Harvard Nieman Reports article.

We will be delighted to prepare custom proposals that combine any of these specialties to meet client needs with due speed at reasonable cost.