user generated content

Jakob Nielsen's latest Alertbox article, Web 2.0 Can Be Dangerous, reminds us that fancy trick plays in site development don't always bring the same great benefits as good old blocking and tackling.

Nielsen calls out Ajax, rich interfaces, mashups, so-called "user generated content" and online communities -- noting they can be valuable in proper context, but can also distract Web teams from more important user experience objectives. One example: