sid

So who is that little guy in the right corner of Jay Small's blog? The guy who says any old thing on his mind?

Sid (he got his name from Jay's consulting theme, Sensible Internet Design) is our conscience and our muse. He doesn't have to be serious, and rarely wishes to be. He manifests our belief that Sensible Internet Design must be anything but grim work.

Sid pays attention to what the rest of us say on this site, and you may notice a comment or two from him that are particularly topical. Then again, he also has a fondness for trying to remember turns of phrase that would make great band names -- and you'll definitely get a good dose of those.

Sid's role model is Gus Bode.