scripps

I often say a key goal of any Web site redesign should be to make the next redesign easier. Given the rapid pace of redesign launches among newspaper.com sites in recent weeks, it appears some last-generation design work was aimed toward that goal.

OK, if you count niche brands, naplesnews.com represents maybe site 6 or 7 in Scripps' redesign rollout. But it is our fourth newspaper market to get the new look and underpinnings, as of last evening. And the first in a market where we could legitimately ghost a palm tree and pier into the background.

We just switched moments ago: knoxnews.com becomes the third local site in Scripps' newspaper division to take on our latest site design and architecture. Check it out!

While I joined my son yesterday on a college campus visit (yes, he's that old, meaning yes, I'm that old), our gang at Scripps Interactive Newspapers Group rolled out the second site in our latest cycle of user experience upgrades: redding.com, site of the Redding Record-Searchlight in northern California.

As with Site 1, courierpress.com of Evansville, Ind., redding.com demonstrates Scripps' latest thinking about news Web sites, in form and function:

• Flexibility to showcase news of the day.

Watch Evansville's courierpress.com site today -- and not just for the likelihood of more severe weather in the southern Ohio Valley, though they get plenty.

No, I refer to a major site redesign; with it, a new user experience architecture. Barring unforeseen delays, it launches today. Update: It went live about 2 p.m. Eastern time.

Just in time for me to forget (almost) that I'd done it, today ReelSEO published an interview with me from September 2008 on the subjects of video content strategy and search optimization.

I'll tease you with an excerpt:

Q: What do you believe are the major challenges/obstacles for newspapers to get their videos out to the search engines and social media networks (and show up prominently in those spaces)?