I've been promoted to Vice President of Excessive Vice Presidents.
redesign
I often say a key goal of any Web site redesign should be to make the next redesign easier. Given the rapid pace of redesign launches among newspaper.com sites in recent weeks, it appears some last-generation design work was aimed toward that goal.
OK, if you count niche brands, naplesnews.com represents maybe site 6 or 7 in Scripps' redesign rollout. But it is our fourth newspaper market to get the new look and underpinnings, as of last evening. And the first in a market where we could legitimately ghost a palm tree and pier into the background.
We just switched moments ago: knoxnews.com becomes the third local site in Scripps' newspaper division to take on our latest site design and architecture. Check it out!
Client:
The Santa Fe New Mexican
Small Initiatives redesigned SantaFeNewMexican.com in a project intended to give the newspaper/site team more tools and flexibility, and the site visitors a tidier, easier experience.
Besides the design changes, the site also converted to a new content management system. In this project, we set out to:
- Make the site easier to navigate
- Make content easier to find, see and read
- Encourage interaction wherever possible
- Emphasize content-related visuals
- Standardize and clarify the display ad inventory model
- Pick up on design cues from the newspaper, including its unique nameplate
Web address:
SantaFeNewMexican.com 