mediashift

Chris O'Brien provides five steps for newsroom innovation in a post at MediaShift Idea Lab. In short:

1. Make it [innovation] a priority.
2. Create a process.
3. Foster new collaboration.
4. Offer incentives.
5. Evaluate and learn.

All great advice, and the details support it well. I jump off, however, whenever people say no one in media exerts this effort, as O'Brien warns:

"Newsrooms should, but won't, offer financial incentives. They should, but won't, offer bonuses or revenue sharing for ideas that prosper."