gordon borrell

Gordon Borrell says local online advertising outperformed his Borrell Associates forecast by a fair piece:

"We may have been far too conservative earlier this year when we projected that local online advertising would grow 8% in 2009. At the end of the first quarter, the increase looked closer to 11%. When we finish collecting our second-quarter data in the next few weeks, I'm certain the number will be quite a bit higher."

He says some companies even indicate "triple-digit growth" in local ad sales, but notes not all players can be winners: