cnn.com

Ups and downs of online alerts

By Jay Small | Fri, 08/29/2008 - 2:17pm

News alerts that lit up pixels on my screen the past two days got me thinking:

CNN.com sent a breaking news email just after 10 p.m. Eastern last night: "Barack Obama tells packed stadium he accepts Democratic nomination 'with profound gratitude and great humility.'" His nomination long ago secured, this speech was a media-friendly event planned for many weeks; I can think of no urgent need to know he accepted the nomination in it. (All such CNN alerts carry the same subject line -- "CNN Breaking News" -- which seems silly but may, in fact, be a clever ruse. I would not have opened the message if the subject line clued me in on its content.)