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Juan Antonio Giner, friend from SND days, says the newspaper industry spends too much time "doing the same and expecting miracles."

True. His advice:

"The publisher of a $5 billion European newspaper group called me yesterday asking me about innovative U.S. newspapers to visit.

'Sorry, but no one does things different or better that you,' I said.

'Go to Google.

Go to Pixar.

Go to Facebook.

Go to Apple.

Go to Microsoft.