JaySmall.com/old

Jeff Jarvis discusses the notion of advertising as failure:

"The ideal relationship a company should have with its customer is that it produces a great product the customer loves and talks about and thus sells; there is no need for advertising there. It’s only in the case of failing at that idea that one needs to advertise."

Go check out his post because he expands significantly on this idea in three video segments.

I see the logic, at least in cases with these characteristics:

• A given company and its given product have existed long enough to develop any reputation, good or bad.

Small Initiatives developed a new brand identity and Drupal-based Web site for Central Georgia Insurance, Inc., an independent insurance agency headquartered in Macon, Ga.

Development included:

• Brand logo and collateral design, including color palette, letterhead, business cards, Web and PowerPoint templates
• Administration of a CentOS Linux Web server with secure certificate
• Installation and implementation of Drupal 6
• Extension of Drupal to support databases of insurance types and carriers offered by the agency
• Corporate computer systems and LAN upgrades
• Search engine optimization and marketing

I finally updated the presentations page to include PowerPoint decks from last year and this.

As interactive site teams I work with consider ways to increase engagement with consumers, I often hear requests for tools and methods to accomplish different forms of personalization and even loyalt

Without prejudging the outcome either way, try this little sociology experiment.

Count the number of times people ask you questions like this:

"Did you see [such-and-such happened]?"

Links in search of a good, hot meal: