If I ran a bagpipe band, I'd call our first album The Scotch Tapes.
Borrell: Local online ads beat forecast
By Jay Small | Tue, 06/30/2009 - 12:37pm
Gordon Borrell says local online advertising outperformed his Borrell Associates forecast by a fair piece:
"We may have been far too conservative earlier this year when we projected that local online advertising would grow 8% in 2009. At the end of the first quarter, the increase looked closer to 11%. When we finish collecting our second-quarter data in the next few weeks, I'm certain the number will be quite a bit higher."
He says some companies even indicate "triple-digit growth" in local ad sales, but notes not all players can be winners:
"We aren’t, however, seeing triple-digit growth from companies that continue to labor under the delusion that 'convergence sales' is a viable strategy."
Interpret as you see fit. I like the look of any advertising data that beats any forecast nowadays.
Comments
my thought
My question is does the local ads increased or the technology evolved. As i can see http://www.adwido.com is offering localized and targeted ads. There are many companies like this.
What do you think?
Tech keeps improving, but...
Good question. I believe the technology continues to improve for better ad targeting and overall creative quality. I also believe that platform improvements do not necessarily reflect in what content and search sites can charge advertisers to deliver their messages.
So I still think a lot of this upside growth still comes from more advertisers placing more orders.