This is a design patrol. This is not an exercise. Thank you for your cooperation.
May 2009
Jeff Jarvis discusses the notion of advertising as failure:
"The ideal relationship a company should have with its customer is that it produces a great product the customer loves and talks about and thus sells; there is no need for advertising there. It’s only in the case of failing at that idea that one needs to advertise."
Go check out his post because he expands significantly on this idea in three video segments.
I see the logic, at least in cases with these characteristics:
- A given company and its given product have existed long enough to develop any reputation, good or bad.
Links with enough dust on them to prove how far behind I became in reading and blogging:
Design and UX stuff
- Introducing Typekit: Taking advantage of emerging markup/style practices that allow fonts other than the overexposed "Web-safe" selections, this service appears to be the most meaningful development for better Web typography in a long time. (Here's hoping widespread adoption of new font capabilities will make my ancient Text Style Sampler finally obsolete.)
Watch Evansville's courierpress.com site today -- and not just for the likelihood of more severe weather in the southern Ohio Valley, though they get plenty.
No, I refer to a major site redesign; with it, a new user experience architecture. Barring unforeseen delays, it launches today. Update: It went live about 2 p.m. Eastern time.
