If this doesn't work out, I'm looking forward to a bright future in the food services industry.
April 2009
I chatted up a piece of new analysis from Nielsen around the office a good bit today.
In the analysis, David Martin, vice president of primary research for Nielsen Online, described an uphill battle that Twitter, the oh-so-buzzy status network, may face growing Internet market share while its user retention rates languish around 40 percent.
I promised several folks I'd share the slides from my presentation Tuesday at America East in bucolic Hershey, Pa.
Done.
Update (10:28 a.m. ET 5/1/09): Apologies to anyone who tried to download the presentation up to now -- I messed up a permission setting such that you could not see the link. It should be working now.
I commend to you Steve Yelvington's detailed roundup of lessons learned and organizational advice from mergers of print-focused and online-focused content organizations. One of many key points:
"Done right, it's a big win. 'Convergence is, overall, a huge help to innovation,' said one online producer. A senior editor agreed: 'It's a monster plus. Convergence puts you in a position to succeed.' But, he continued, it only opens a door, and you have to walk through it. 'It doesn't guarantee success. That comes from leadership and teamwork. But it puts you in a far better position to head in one direction as a team.'
