Presentation: 'Engaging loyal readers'

Presentation delivered at the America East newspaper conference in Hershey, Pa., on April 7, 2009. Key points:

• Gross Web site metrics are B.S.
• If newspaper.com businesses were built entirely on the engagement level of "average" users, we'd be dead.
• Engagement builders: even basic interactivity; findability; organization by topics/proper nouns rather than by traditional newspaper section headings.
• Treat ads as content.