Older presentations

At Small Initiatives, we enjoy exchanging ideas at conferences, seminars and trade shows. Here are some of the presentations Jay Small has made through the years:

2004

The Editors' Internet: APME NewsTrain, Dallas, October 2004. How front-line editors can use the Internet as a sourcing and sociological tool for better journalism.

The Big Picture - A Report Card on Technology: New Media World, Hershey, Pa., March 2004. Discussing the state of new media technology and applications for newspaper online strategies.

2003

Framing Online Strategy for City/Regional Magazines: CRMA Publishers Roundtable, Providence, R.I., September 2003. Discussing how city and regional magazines can analyze and pursue a range of business models online.

New Tactics for New Technology: API Leadership in Advertising Seminar, Reston, Va., September 2003. Discussing how community newspapers can gain new Web sales traction thanks to new products and metrics capabilities on the Internet.

Customer-Centered Internet Design: New Media World, Hershey, Pa., March 2003. Discussing how to determine whether you need a redesign, how to use standards-compliant formatting, and how to "adjust the volume" of Web content indexes.

2002

Finding Value in E-mail: Newspaper Association Managers (NAM) Conference, Harrisburg, Pa., April 2002. Also includes a discussion of the Hottest Web Designs of 2002.

Growing Today's Internet into Tomorrow's Digital Media Landscape: Success Seminar at FullSail, Orlando, Fla., March 2002.

2000

Electronic Media Marketing Tools: American Press Institute, Marketing Integration for Newspapers, Reston, Va., June 2000.

Technology Strategies for Content Management: Editor & Publisher Interactive
Newspapers Conference, New Orleans, January 2000.

1999

How the Internet killed newspapers - or did it? Keynote address delivered at the School of Journalism, Eastern Illinois University, November 1999.

"Online Strategy" is Not an Oxymoron: Strategic planning for newspapers, presented to several audiences, fall 1999.

StarNews.com Redesign and P.M. Update Strategies: Communicating substantial Web site changes internally at The Indianapolis Star, fall 1999.

E-commerce Approaches for Newspaper Companies: Inland Press Foundation, summer 1999.

Web Design 1999: America East/New Media World conference, spring 1999.

1998

The New News: A Primer for the Information Revolution: A seminar for journalism faculty and graduate students at Indiana University-Bloomington, 1998.

Better Data Wins Online: American Press Institute seminar for newspaper classified advertising executives, 1998.

The Online Recruitment Mix: HRACI regional conference, Indianapolis, 1998.

Challenges from New Media: American Press Institute, Sports Editors seminar, April 1998.

Elements of Online Design: American Press Institute, New Media Managers seminar, March 1998

Web Design for Accessibility and Compatibility: Society for News Design, New Media Workshop, March 1998.

1997

Managing Perpetual Change at Star/News Online: Poynter Institute, New Media Managers seminar, fall 1997.

Other events

Small has also delivered presentations at these events:

• Society for News Design: Annual Workshops, 1994, 1996; Management Camp, 1993; Quick Courses, 1995, 1996, 1997, 1998; Selling By Design Workshops, 1994, 1995, 1997; New Media Workshops, 1997, 1998.
• Newspaper Association of America: Connections, 1997.
• Editor & Publisher Magazine: Editorial Issues on the Web, 1997.
• Association of Educators in Journalism and Mass Communications: New Media Seminar, 1997.
• Investigative Reporters and Editors, 1994.
• Mid-America Press Institute: 1995, 1996, 1999.
• Inland Press Foundation: 1994, 1995, 1999.
• Hoosier State Press Association: 1994, 1995.