JaySmallarchive This is the Small Initiatives site archive from 2009 and before. Use the links for Jay's and Ka's new blogs.



New site concept: Spend

Date(s): 
January, 2007 - August, 2007
Client: 
Scripps Interactive Newspapers Group

As an employee of Scripps, Jay Small developed a working model for a retail marketplace site concept called Spend -- a project that had emerged through Scripps' Entrepreneur Fund.

Small's work included:

  • Converting static Photoshop storyboards to working XHTML and CSS
  • Installing and configuring Drupal 5 to manage the site
  • Customizing Drupal themes and modules to provide all site functionality, including several views that had not been provided in storyboards
  • Training site operators on use of the system

The project never launched to the public, but the company learned enough from it to develop and launch a later experiment, MySaleMail.com, which Small briefly outlined in a presentation in early 2008 at the America East conference.