Redesign: SantaFeNewMexican.com

Small Initiatives redesigned SantaFeNewMexican.com in a project intended to give the newspaper/site team more tools and flexibility, and the site visitors a tidier, easier experience.

Besides the design changes, the site also converted to a new content management system. In this project, we set out to:

• Make the site easier to navigate
• Make content easier to find, see and read
• Encourage interaction wherever possible
• Emphasize content-related visuals
• Standardize and clarify the display ad inventory model
• Pick up on design cues from the newspaper, including its unique nameplate
• Pick up on design cues from the Santa Fe region, known for its scenery, native cultures and artisan influences
• Make the site less top-heavy and less dependent on drill-down navigation from the home page
• Ensure lean, semantically sound and valid markup and styling "under the hood" as much as systems would allow
• Optimize for internal and external search engines

Since the project launch, the site team has evolved the header design to allow larger images to rotate seasonally.