Jay Small's blog
We at Cordillera Interactive need a consumer marketing czar and have begun the hunt for one.
Note that we want this person to work out of Minneapolis-St. Paul, where CI gradually will establish its headquarters. Note also that the position combines marketing research, analytics and product development on behalf of our own properties with those same functions on behalf of our advertising clients. In other words, the person who gets this job will wear a lot of hats but also will have a lot of latitude to set strategy for overall user experience and ad campaign performance.
For the right person, this will be an extraordinarily cool job. If you think that's you, just follow the instructions behind the link to apply.
Ten years ago, when I worked in consumer electronics, we coveted the advancements in mobile networks and the handsets they supported in Europe and Japan. Better mobile Web, better games, better communications, just better, better, better.
Back then, the multitude of not-yet-consolidated regional carriers in the U.S. scrambled to put up four towers on every peak, even if only one could support the entire mobile user base. We all carried handsets not much more comfortable or functional than Gordon Gekko's brick.
Today, in a report discussed at GigaOm, we learn that nearly 70 percent of U.S. cell phone subscribers are on a 3G network -- best rate in the world. And all four of the nation’s top carriers are among the top 10 in the world making money from mobile data revenue.
Sheesh. I slip out of the conversation for a decade, and look what I miss. ;-)
My lovely bride, Ka, has once again taken up her exploration of faith and inspiration via artwork. No matter your beliefs, you might want to check out Fig Tree Tidings to see how she mixes photographic forms with vivid abstractions. I am amazed and so proud of what she's doing.
GigaOM reports (with chart) data from Apptizr showing percentage of paid iPhone applications by category.
Games rule. They represent 16 percent of the apps in the App Store, but 29 percent of the paid downloads. Entertainment also outperforms its presence in the store: 12 percent of available apps, but 22 percent of the paid downloads.
So those two pastime categories represent more than half the paid applications on the iPhone platform.
News applications -- like the ones many of us rushed to build whereby we could scramble our venerable headlines and teasers into Yet Another Interface -- represent 2 percent of the available apps but only 1 percent of the paid downloads. I suppose journalists can take some comfort, though, compared to other writers. Books make up 18 percent of available apps but only 3 percent of paid downloads.
We just sent around the DNS changes to launch a new corporate site for Cordillera Communications. It replaces a 2002-vintage site with a Drupal-run, information-packed business presence.
Check it out, friends, and let me know what you think.
