Jay Small

I am a digital-focused executive living near Nashville, Tennessee. And I’m a guitarist who has played in a few variety bands.
When they’re too much to tweet, sometimes I post thoughts and ideas here.

Month: April 2011

  • Why I still say ‘interactive’ instead of ‘digital’ et al

    Sorry, nits. Meet your picker. It bugs me (yes, puny play on words intended) to hear leaders of legacy media businesses refer to their “digital” strategies or products, meaning all their online/internet/web/social/mobile stuff. How did “interactive,” as the adjective of choice for such stuff, lose favor? It is both more accurate and more aspirational. I…