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Why I still say ‘interactive’ instead of ‘digital’ et al
Sorry, nits. Meet your picker. It bugs me (yes, puny play on words intended) to hear leaders of legacy media businesses refer to their “digital” strategies or products, meaning all their online/internet/web/social/mobile stuff. How did “interactive,” as the adjective of choice for such stuff, lose favor? It is both more accurate and more aspirational. I…