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I'll be at NAB, looking for...

05 Apr 2010
Posted by Jay Small

At potential peril, I want folks to know they can find me at the NAB Show next week. Vendors, feel free to contact me if you match up with my list of needs for Cordillera Interactive:

  • Need: Reseller relationships for interactive marketing solutions aimed at small businesses. Examples include SEO/SEM, lead-generation management and reputation management.
  • Need: Mobile service opportunities beyond lists of news headlines prettied up in an iPhone or BlackBerry app.
  • Need: Reasonably priced, reasonably powerful e-mail newsletter and e-marketing suites.
  • Need: Banner/display ad platforms that can handle explicit and implicit targeting parameters from multiple sources (user profiles, behavior, ISP data etc.).
  • Need: Solutions for ad creative in all interactive platforms and formats.
  • Don't need: A content management system.
  • Don't need: Generic, untargetable network inventory.
  • Don't need: An interactive yellow pages-style directory service.
  • Don't need: An online video player suite.
  • Don't need: Web metrics or analytics suites.

Hope to see you there!

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