Innovation's more than a chip shot

I love this line of reasoning from Jeffrey Phillips. He remarks how his four-times-a-year golf game belies very low expectations of performance, then this:

“The comparison I want to make to my very part-time golf game is to the part-time efforts most firms put into innovation. If you want to be good at golf, you'll get instruction, play frequently and learn the nuances. Similarly, if you want to be good at innovation, you'll get instruction, work with a pro, learn the tools and use them repeatedly and constantly. Innovating occasionally is like golfing periodically. You may get in a few good shots, but you won't be consistently successful.”