Gordon Borrell says local online advertising outperformed his Borrell Associates forecast by a fair piece:
“We may have been far too conservative earlier this year when we projected that local online advertising would grow 8% in 2009. At the end of the first quarter, the increase looked closer to 11%. When we finish collecting our second-quarter data in the next few weeks, I'm certain the number will be quite a bit higher.”
He says some companies even indicate “triple-digit growth” in local ad sales, but notes not all players can be winners:
“We aren’t, however, seeing triple-digit growth from companies that continue to labor under the delusion that 'convergence sales' is a viable strategy.”
Interpret as you see fit. I like the look of any advertising data that beats any forecast nowadays.